The 2010 Camaro Could Save Detroit

2010 Camaro Hot Rod SEMA Introduction

At the 2008 SEMA Show, the 2010 Camaro was designated at Official Car of SEMA. I think the Camaro could save Detroit and I can tell you why.  

While at the show, I was asked by GM to participate in a video discussing the state of the American auto makers with the Camaro as the back drop.

You can see a portion of my interview, but suffice it to say that the effort Chevrolet has gone to in order to make the Camaro a personalized performance vehicle goes as far as the industry has ever attempted.

In April 1964, Ford introduced the Ford Mustang as a car that "could be personalized to suit your tastes." The popular ponycar would go on to sell over 1 million units in less than a year. But those kind of volumes don't exist anywhere today.

Camaro is about pride. Pride about a corporation that despite difficult news, has perhaps the best new car lineup in its history. Camaro, with all the hype, delivers and HOT ROD is proud to say that we look forward to working with GM and Camaro enthusiasts to make the next year one where Camaro, Mustang and Challenger will be the talk of Detroit and will create the momentum performance car enthusiasts have only dreamed of since the '60s.